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DX / Shopper Insights Manager, Алматы
PepsiCoАлматы, KZ24 дня/дней назад
Описание вакансииDevelop shopper understanding by category / channel through designing & executing specific shopper research projects in cooperation with agencies; Lead on-going and ad-hoc shopper / channel / customer insights research projects; Translate in-store shopper research findings into category / customer category development action plans; Develop understanding of the different shopper purchase patterns & profiles in the key customers through transaction data analysis (EYC, etc), continuous Shopper data sources (HHP, etc) and specific researches (Loyalty Card programs); Provide insights on improving main shelf visibility and display efficiency to boost category purchases; Provide insights to fuel assortment and planograms optimization; Support CatMan in Activation of Category visions and Strategic Selling stories, their customization for key Customers. Deliver Situational assessments addressing Key Business Questions on Organized Trade channels across SPo1, ensure full integration of all available external in internal knowledge sources into one compelling story; Develop understanding of Retail landscape across BCCA, build granular shopper insights and analytics for key Customers through designing & executing specific shopper research projects in cooperation with agencies; Develop customizable Shopper-centric selling stories and deliver “voice of Shopper” in strategic customer selling stories. Lead education of all functions on DX Insights tools and capabilities; Proactively share and drive lift & shift of DX insights findings from other markets / categories into BCCA Education : Bachelor+ degree in economics, sociology, math, marketing or management; Knowledge and practical experience with a wide scope of research methodologies and techniques (retail audit data, qual&quant research methodologies etc); Ability to frame problems smartly and understand the key decisions / people we must influence; Ability to build deep trusting, collaborative relationships and create strong interdependencies; Ability to manage agencies / people; Proven ability to manage a matrix organization (cross-functional / cross-border), collaborating and influencing, actively seeking the input of others to gain broad alignment to ideas, communicating direction and influencing decision making to move teams towards a common goal; Budget management background; Fluent English; MS Office – advanced user (PowerPoint, Excel); Knowledge of statistics is a plus.
1 Deliver One truth actionable performance tracking on DX / Shopper insights which provides consistent and clear guide to Management on in-store performance overall and in key retailers (Eurotorg (BY), Magnum and Small (CA)) and opportunities as well as provide direction for solutions development :
- Deliver Situational assessments addressing Key DX Business Questions, strategic and tactical store shelf optimization questions;
- Deliver regular and ad-hoc (issue based) performance reviews of PEP market position, category, competitors, channels and customers performance leveraging Nielsen KAI and retailers’ data available. Provide clear business implications and recommendations to address;
- Flawless day-to-day data management for key data sources including Nielsen, , In-store execution tracking, Shelf Price and Promo monitoring, Perfect Store and Image Recognition internal data + external sources available.
2 Lead understanding of shopper attitudes / behaviors and in-store conditions to identify growth opportunities for PepsiCo business :
3 Inform strategy development / AOP / Account Planning and WCCE for Organized Trade with Data, Shopper / Category / Customer opportunities & insights across SPo1
4 Drive return on Insights investment
Embed focusing efforts on value-adding activities versus data management in everything we do.
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Manager • Алматы, KZ