Performance Marketing Manager (Full-Time / Remote)

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.

As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.

This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b / w 8 am-5 pm GMT+10 (Brisbane, Australia)

KEY RESPONSIBILITIES

Strategic Campaign Development

• Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
• Develop and execute paid social campaigns to acquire new members and retain existing ones.
• Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.

Campaign Optimisation

Own the Complete Funnel

Budget Management

Testing

Performance Reporting

Hunt for New Platforms

Collaboration & Communication

KEY PERFORMANCE INDICATORS

Acquisition (Grow Smile™dental cover)

Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smile™. Stay forward-looking, adapt confidently in ambiguity, and operate with a strong growth mindset to consistently achieve targets.

ROI (Return on Investment)

Measure the sales and revenue generated from individual platforms and campaigns. Track, monitor and improve the Lifetime Value of the customer, ensuring positive ROI for each campaign.

CAC (Customer Acquisition Cost)

Monitor and optimise the average cost incurred to acquire a new member or lead through campaigns, maximising new member acquisition within budget parameters.

Monitor and implement strategies to improve metrics across each stage of the acquisition funnel.

Ideal Profile

REQUIREMENTS

This FULL-TIME ROLE will only suit someone who also meets the following requirements :

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

What's on Offer?