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Brand Marketing Manager
Brand Marketing ManagerBoo • Kazakhstan
Brand Marketing Manager

Brand Marketing Manager

Boo • Kazakhstan
30+ дней назад
Описание вакансии

Position Summary

We are seeking a creative, hands-on  Brand Marketing Manager (Offline / Experiential)  to lead high-impact offline brand activations, experiential events, and awareness-driving initiatives. This role is responsible for bringing the brand to life in the physical world—through guerrilla marketing, out-of-home (OOH) campaigns, pop-ups, field activations, partnerships, and immersive experiences.

The ideal candidate is a storyteller, problem-solver, and strategic thinker who thrives in fast-paced environments and knows how to create memorable, buzzworthy brand moments. Key Responsibilities

1. Offline Brand Campaigns & Activation

  • Plan, develop, and execute  offline brand marketing campaigns  across markets.
  • Manage  OOH campaigns  including billboards, wild postings, transit ads, and partnerships with media vendors.
  • Identify high-impact opportunities for  street-level activations , product sampling, branded installations, or stunt marketing.
  • Collaborate with creative teams to concept and produce offline assets.

2. Experiential & Guerrilla Marketing

  • Own the strategy and execution of  experiential events , pop-ups, and in-person activations.
  • Develop  guerrilla marketing concepts  that generate buzz, social sharing, and earned media.
  • Partner with production vendors, event agencies, and experiential creators to bring ideas to life.
  • Manage logistics including permits, staffing, onsite execution, and compliance.

    • 3. Brand Awareness & Community Engagement

  • Build strategies that grow brand awareness, reach, and sentiment in target markets.
  • Identify grassroots marketing opportunities, local partnerships, and community-led initiatives.
  • Lead brand presence at cultural events, festivals, conferences, or local happenings.

    • 4. Cross-Functional Collaboration

  • Work closely with Brand, PR, Creative, Social, and Digital teams to integrate offline activations into holistic campaigns.
  • Partner with Product, Partnerships, and Retail (if relevant) to ensure brand consistency and maximize impact.
  • Coordinate with analytics teams to measure offline-to-online lift.

    • 5. Measurement & Reporting

  • Define KPIs for offline and experiential campaigns.
  • Track performance metrics such as reach, impressions, foot traffic, engagement, and qualitative feedback.
  • Create post-campaign reports with insights and recommendations for continuous improvement.

    • 6. Operational & Budget Management

  • Manage project timelines, budgets, vendor relationships, and contracts.
  • Ensure campaigns are executed efficiently, safely, and on-brand.
  • Maintain a calendar of offline and experiential initiatives.

    • Qualifications

    Required

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3–6+ years of experience in brand marketing, experiential marketing, field marketing, events, or related roles.
  • Proven experience executing offline or experiential marketing campaigns.
  • Strong project management and organizational skills.
  • Excellent creative thinking and storytelling skills.
  • Ability to manage multiple projects in fast-paced environments.
  • Hands-on approach to execution with strong vendor and stakeholder management skills.

    • Preferred

  • Experience in consumer brands, retail, CPG, lifestyle, tech, sports, or entertainment.
  • Familiarity with OOH marketing, field activations, or guerrilla campaigns.
  • Experience leading agency partners (creative, experiential, media).
  • Comfortable analyzing data and communicating results.
  • Ability to travel for events and activations as needed.

    • Key Competencies

  • Creative problem-solving
  • Strong communication and presentation skills
  • Brand storytelling & positioning
  • Resourcefulness and scrappiness
  • Event and project management expertise
  • Ability to collaborate cross-functionally
  • Strong attention to detail and operational rigor

    • Why Join Us

  • Opportunity to shape how the brand comes alive in the real world
  • High-impact role with creative freedom and visibility
  • Work on memorable and culturally relevant brand moments
  • Fast-paced team with room to grow in brand, creative, or leadership roles
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